Effects of trolling on Internet users

Effects of trolling on Internet users

Trolling

Impact on people’s behaviour may entail:

  • diverting attention (smoke screen) from important issues;
  • altering one’s political stance; popularize specific political actors;
  • inciting online behaviour, like hate-speech against a common target;
  • enhance conformity to perceived “group behaviour”;
  • intensify group divisions; strengthen the “echo-chamber” effect of opinion conformity;
  • amplify marginal voices;
  • flood information space or community with false information;
  • re-route community or individual communication to state-sponsored content and platforms, accounts.