Conference in Prague: How Chinese use AI in advertising 1

Conference in Prague: How Chinese use AI in advertising

June 10, 2019 | Updates
In September, conference WebExpo bring to Prague a total of 70 speakers who will address topics for developers, designers, IT managers, marketers and startup experts.

“Every year, the WebExpo program shows global trends in software and technology, so this year we are talking about developing artificial intelligence in China or the future of healthcare. 
However, WebExpo is also the biggest meeting of the Czech Internet community, what is happening outside the lecture halls is just as important as the content itself
 “, says WebExpa director 
Šárka Štrossová.

One of the topics will be advertising technologies and business in China, and Bessie Lee, who has led WPP’s billion-dollar turnover in China, will also speak. There will also be a medical chatbot that can provide affordable care around the world in the future. WebExpo is the largest and longest-running Czech technology conference, this year is being held for the twelfth time.

Bessie Lee will talk about China and how marketing works and how AI changes advertising. As CEO of China’s WPP, the world’s largest advertising company, she was responsible for 14,000 employees and annual sales of one billion dollars. From China arrives also the “Queen of mobile applications,” Milan Chiang , founder and CEO Verystar providers WeChat Pay and Alipay, which provides mobile marketing solutions to more than 40,000 businesses, such as KFC, Pizza Hut or L’OREAL.

Conference in Prague: How Chinese use AI in advertising 2

More details on the event are available HERE.