Cheq report: Cost of global ad fraud could top $30bn
Global ad fraud is predicted to cost an unprecedented $23bn this year and could reach $30bn including indirect economic and social costs, according to the report ‘The Economic Cost of Bad Actors on the Internet, Ad Fraud 2019,” by cybersecurity company Cheq.
How do the bots deceive us?
Every day we are subjected to thousands of bots on the Internet - information on social media, advertisements on the pages of our favorite portals. It is not surprising that in this information crowd, our mind goes to the easy way. The people who use our weakness to mislead us are perfectly aware of it, profiting from it - whether financial or political.
5 Actions P&G is Taking to Improve the Media Supply Chain
The next great revolution in using technology to make people’s lives better is underway, but along with this are potential pitfalls that can’t be ignored: data misuse and privacy breaches, transparency lapses, fraud, brand safety and more.