Someone is ROBBING YOU and it needs to STOP!
20% wasted
Digital advertising dollars are paying for views from fake/ automated traffic – not people. On average, 20% of a digital advertising budget is wasted on bot traffic.
$50b stolen
Bot traffic is costing advertisers tens of billions of dollars per year and growing. The value of defrauded expenditures on advertising reaches 50 billion USD.
$150b lost
E-commerce sector has lost around $1.5 billion in 2020
ABTShield now saving milions of USD for advertisers
and increase digital campaigns effectiveness
ABTShield is refined to identify and eliminate Sophisticated Invalid Traffic (SIVT)
– an online activity that could signify ad budget loss.
KPIs
Campaigns types
Versatile technology for any type of campaign and all your online channels
Adapted to e-commerce
Benefits
Campaign audit carried out by an independent auditor
Checking campaign compliance with the media plan
Reporting the level of ad fraud by specific media and forms of advertising.
Filtering malign traffic sources that may cause ad budget loss
Recovering lost budgets from ad networks and publishers
Increased effectiveness of advertising campaigns.
Control over connection sources and traffic.
100% confidentiality and data privacy protection.
How we are different?
Cybersec identification and behavioral analysis of bots
Cybersec analysis of deep layers of internet protocols reveals the true identity
of the attacker – bots’ camouflage does not work on ABTShield!
ABTShield, unlike other anti-fraud solutions, can identify and track sources of bot traffic (server or malware) even when malign actors are trying to hide in disguise by deleting cookies, changing IPs, changing declarative elements of their “digital identity” such as operating system, device type, or browser.
Unnatural behavior reveals nature of the bots.
The cutting-edge behavioral analysis with dozens of advanced metrics indicates fraudulent patterns that expose even the most advanced ad bots. Behavioral analysis is a result of 20+ years of academic and commercial teams’ experience. ABTShield automatically builds a unique protection profile based on the bahavioral metrics of your users.
What you get?
Accountable, Transparent Data. No „AI” bullshit.
Access to all metrics and raw data, easy to integrate with data lakes and responces mechanisms.
Complete Digital Customer Journey.
ABTShield integration can cover landing page/
e-commerce, display page views and clicks
Detailed Traffic Forensics
including all campaign parameters, IP, non-cookie ID, geo-location and other
Flexible & Customizable Rules.
Custom development of behavioral metrics
Neutral for UX.
Totally invisible and neutral for users
Realtime Blocking.
ABTSheld immediately initiates protective actions,
to make sure your budget is safe
ABTShield on Ad Market
Experience
Privacy Policy
Contact US
EU Office:
Edge NPD Sp. z o.o.
22A Czeska Street
03-902 Warsaw, Poland
abtshield@edgenpd.com
USA Office:
Edge NPD Sp. z o.o.
22A Czeska Street
03-902 Warsaw, Poland
abtshield@edgenpd.com
